When it comes to keywords, they should be the core of enterprise website optimization. Compared with other types of keywords, the keywords for enterprise websites are sometimes “optional.” Because in a specific industry, an enterprise may have unique advantages or characteristics in certain aspects. Using these exclusive terms as keywords may result in lower traffic, but the conversion rate is quite high.
Keyword selection is a relatively complex issue. The later a website goes online, the more disadvantages it faces in keyword selection. In such cases, enterprise websites should consciously avoid high-competition keywords. If high-competition keywords must be chosen, take a step back and add long-tail modifiers—such as city names, regional names, or unique product attributes—to them. Otherwise, optimization will be extremely difficult. Not only will it be time-consuming and labor-intensive, but there is also a risk of failing after all efforts.
The keywords selected for an enterprise website should be closely related to the industry the enterprise is in. At the same time, although keywords with low traffic but high conversion rates are excellent, one should not overemphasize them excessively. Additionally, terms that are highly professional but have low search volume should be treated with caution—neither abandoned nor deliberately optimized. In short, after weighing various factors in practice, determine the most suitable keywords for the enterprise.
This is a long-discussed topic. There is an abundance of experience sharing on content updates available on the Internet. However, many enterprise websites still fall short in this area because updating content is too difficult. Even pseudo-original content is hard for some enterprise websites to persist with.
Websites must update content. Moreover, as industry competition on the Internet intensifies, high-quality original content can not only enhance the website’s professionalism but also achieve good indexing on search engines. Enterprise website content updates need to address two key points: first, the content should be suitable for target users to read, with a certain level of readability; second, it should help users solve practical problems. There is no need for irrelevant elegant prose or excessive praise—just focus on creating content around products. This is the correct approach to website content updates!
Speaking of external links, it should be easier to build them now. Do not blindly pursue paid external links; instead, find the right methods. Currently, there are many sources of external links. For example, although some declining forums have fewer users, they still have high authority and are not as strictly moderated as before. Additionally, on some yellow page websites, you can include the enterprise website address in the contact information section, making them excellent platforms for external link optimization. External links include one-way page links, friendship links, and so on.
When building external links, do not rush for quick results—cultivate a gradual process. High-quality external link methods such as blog posts and soft articles require consistent, rhythmic updates to gradually increase the number of website external links, thereby achieving the goal of website optimization.
