The purpose of website ranking optimization is to help the website achieve a good display position on search engines, which includes the ranking of the website’s homepage. Since search engines basically only display the homepage ranking, many webmasters have carried out excessive optimization on the homepage, leading to frequent cases of homepage authority loss. So, what should we do if the website’s homepage loses authority?
After the website loses authority, you should not ignore it and wait for it to recover slowly, nor should you conduct excessive optimization. First, insist on updating website articles—pay attention to quality and frequency to let Baidu Spider form a regular crawling habit.
According to Baidu’s current algorithm, many cases of authority loss are caused by keyword stuffing or overly long keywords. At this time, check if the website’s title is set reasonably. If it is too long or contains stuffed keywords, it is better to first modify the website’s title to the company name, then file a snapshot complaint. After the homepage authority is restored, reset the website keywords for optimization.
Another method is to replace the website template. This method is quite time-consuming and labor-intensive for webmasters. Because once Baidu penalizes the website with authority loss, it will enter an observation period. Replacing the template can make spiders form a new judgment on the website during crawling. Baidu currently prefers innovative content, but this method has two drawbacks: first, the workload is relatively large; second, it takes a cycle to gradually recover. Webmasters with sufficient time may wish to give it a try.
