In the initial stage of a website’s launch, Baidu’s indexing speed is generally faster than that of other search engines. This is true for all websites developed and launched by Desert Wind for clients. Typically, if a new website completes on-site optimization and maintains a regular update frequency, indexing will take no more than 7 days—some even get indexed on the same day. Additionally, there’s the impact of title modifications on website authority. After a new website is indexed by Baidu, Baidu Spider basically crawls it every day. However, there’s a misunderstanding here: you shouldn’t judge by the snapshot. The snapshot won’t update immediately after a title modification, but the updated information is actually stored in Baidu’s database.
Baidu’s penalties for page title modifications are also very severe. When Desert Wind’s official website only added the keyword “Shenzhen Website Production”—a term highly relevant to the website’s content—it still suffered a drop in authority. This was a 13-year-old website with considerable authority; for new websites, such a modification would basically result in a complete loss of authority. We have many such cases with clients who often consult us about why their rankings disappeared overnight or why their keyword rankings dropped significantly. In fact, it’s all due to title modifications. Of course, this drop in authority isn’t a major issue—unless modifications are made frequently, and as long as spiders continue to crawl normally, the authority can basically recover.
360 Search’s market share has gradually grown, and its traffic is quite substantial. We recommend webmasters and operation professionals pay attention to it. For new websites, 360’s indexing time is slightly longer. It’s like making friends: Baidu will immediately exchange contact information with you, remember your details, but will conduct long-term inspections of your information authenticity and credibility. In contrast, 360 first assesses your credibility before deciding when to “be friends” with you. Therefore, new websites are indexed quickly by Baidu, while 360’s indexing usually takes about a month.
360 is generally more friendly to already indexed websites and has a higher tolerance. Once it recognizes your website, it won’t penalize it easily. Similarly, modifying the title before indexing will extend 360’s indexing time.
In summary, 360 is more lenient in its rules regarding authority drops from title modifications. After all, a website can’t be perfectly designed from the start; it evolves through continuous modifications, exploration, and improvement. Of course, Baidu is highly intelligent, and the relevance of its search results is extremely high.
